Somewhere in a retail outlet near you, spring has arrived. The merchandise is all there, eagerly anticipating that first sun-starved customer who feels like buying something in pastel today. Seasonal merchandising is nothing new — but seasonal white papers? That just might be an excellent idea. While businesses often time the release of white papers…
What goals have you set for 2012? While we can’t guarantee that you’ll get to the gym three times a week, we do have some suggestions for those of you hoping to get your latest white paper to go viral in the new year.
It’s that time again. Time for a little reflection on the successes and failures of the previous year. While mistakes are inevitable — and in many cases, a welcome opportunity to grow and change — why not see if you can avoid a few in 2012? This list of our top five content marketing mistakes…
Even as more and more marketing channels open up (think Google+ and all things mobile), most of the businesses we encounter are struggling to make the most of shrinking budgets and tight bottom lines. That’s why it’s so encouraging that B2B lead generation is becoming increasingly economical.
Whether you’re a small business owner looking to raise brand awareness or an established brand trying to maintain your position, the distribution of white papers likely plays a key role in your marketing strategy. But if you’re still thinking of white papers in the traditional, static PDF format, you’re limiting your possibilities.
There’s no doubt that white papers offer tremendous opportunities to showcase products or services while providing much needed detail to corporate decision-makers.
Businesses are quickly making the transition from traditional print marketing to a more versatile and long-term strategy – social media marketing online. Why? Because social media marketing allows content such as the traditional white paper to serve multiple purposes through sharing and keyword optimization.
Do you differentiate between B2C and B2B content marketing? You should. Although some may argue that the characteristics of a successful marketing effort remain constant regardless of the intended audience, it’s hard to overlook the qualitative differences between B2C and B2B campaigns.
Even with roughly 40 million users, Google+ is a relatively minor player in the world of social media. As the service continues to add functionality, however, that may soon change. In November 2011, Google+ added business pages to its list of offerings — a move that is bound to draw more users into the fold.
Forty years ago, only a few Silicon-valley dreamers speculated that computers would become a major force in our economy and in our day-to-day lives. Today, there are thousands of jobs linked to the computer industry — and countless other positions that rely on computers just to get the work done. Enter the social media manager.
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them