Comments for B2B Cost Per Lead Social Campaigns

Comment on What Can Steve Jobs Teach Marketers About Innovation? by Gregg Medaglia

Gregg Medaglia — Mon, 15 Aug 2011 19:47:19 +0000

@Christopher Bird Christopher, if you get a chance to read the book, it is worth while. We all can't be Steve Jobs, but maybe we can learn a thing or two from him.

Comment on What Can Steve Jobs Teach Marketers About Innovation? by Christopher Bird

Christopher Bird — Sat, 30 Jul 2011 13:43:40 +0000

Insightful and Apple is the proof his style of marketing delivers.

Comment on The Evolving White Paper: Integrating Social Media Elements by Gregg Medaglia

Gregg Medaglia — Thu, 02 Jun 2011 17:36:08 +0000

@Ben DorseyBen, I agree. SM post are key to getting the word out on your content. The opportunities for syndication of your content are really amazing right now. You can really just about become your own publisher. However, we at B2Lead are really trying to crack the code on including sharing with the white paper to encourage your readers to share your content extensively. We've found with CloudPapers it is not just enough to include icons, you have to have a complete environment that encourages people to get involved with the content and then they will share it. So we look at is as a combination of author and reader SM forwarding...I guess that is kind of the holy grail for white paper marketing.

Comment on The Evolving White Paper: Integrating Social Media Elements by Ben Dorsey

Ben Dorsey — Thu, 02 Jun 2011 12:57:48 +0000

Agreed. We’ve only recently begun to incorporate our SM icons into our white papers and case studies. Bitly URLs help us track origins of the click-thrus. No astounding results as of yet but I do think this, combined with SM posts regarding the white paper/case study content is essential to maximizing return on the content development.

Comment on The Evolving White Paper: Integrating Social Media Elements by Mark McClure

Mark McClure — Thu, 02 Jun 2011 06:56:10 +0000

“Listen and respond” sounds like a message an IT Manager with a monkey on his/her back would be more likely to pay attention to.

Why?

Because the content and followup should be helping them see that there are multiple ways (proven solutions) to address their problems (getting those monkeys off).

Comment on You Need to Update the “Packaging” for Your White Papers by Mark McClure

Mark McClure — Thu, 02 Jun 2011 06:46:40 +0000

People make short, sharp judgments on what to read, watch and listen on TV, radio and the Internet. Why would white papers be any different? Especially when so many are, as you say, somewhat bland in appearance.

I took Jonathan Kantor’s white paper 101 class last year and he covered SAM (short attention marketing) and how to allow for it in white paper design.

Comment on From PDFs to Platforms – Matching Your B2B White Papers With The New Social Buyer by Brian King

Brian King — Fri, 10 Dec 2010 22:29:27 +0000

Thanks Kenny. Yes a point for great debate. The emerging consensus is that ‘gated’ content should be further down in the buying cycle such as demos or configuration guides. We do offer a subscription only option for those that want un-gated content and not a cost per lead model. Brian, B2Lead.

Comment on From PDFs to Platforms – Matching Your B2B White Papers With The New Social Buyer by kenny

kenny — Fri, 10 Dec 2010 19:25:47 +0000

Great stuff. One more things to add on behalf of 1.2 Million IT buyers. Please don’t FORCE us to give contact info for whitepapers
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