FAQ

What am I getting?
The Social White Paper Platform is a hosted application.  This means your prospects only need  a web browser and Internet connection to access the site.  We will set up a private-branded version of the site according to your web design guidelines.  It will only contain your authorized white papers and content.  There are no ads, competitive papers, or other distractions to take away attention from your brand and content.

How is this different from how my registrants currently get their white paper?
On your platform, we will create an HTML version of the paper that looks and acts exactly like your PDFs. Readers can view full screen, print, zoom, skip to pages, etc. They can also save the paper to their hard drive. Unlike a PDF, when they share the document from their hard drive (for example by emailing it to a colleague), we can track the next person who reads the paper.

How does it work with my current campaign process?
We will provide you with a link to your social community that you can distribute to your promotional partners for your lead generation campaigns.  When a registrant submits their information on one of the sites you’ve selected for your campaign, they will be directed to the website of your white paper community, where they interact with the white paper there.

For registrants who are interacting with your paper because they were directed by a friend or sharing site like LinkedIn or Twitter, they will be required to register to get access to the paper.  All the other features of the site are available without registration.

How do I get started?
Our customer engagement team will work with your marketing and web services team to take delivery of the design elements you want to use and your content.  We will set it up for you.  You work with your engagement team to approve the site to launch live.

How much does it cost?
There is no cost to start using the platform and no subscription fees, ever. You only pay for new leads generated by the platform from search, forwarding, and social sharing on fixed cost per lead (CPL) basis.