News: Introducing Social White Paper: A New Way to Deliver B2B White Papers Socially
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Deliver B2B Lead Generation White Papers in a Private-Branded Content Marketing Platform
December 6 , 2010, San Francisco — B2Lead announces the launch of Social White Papers, a new platform for delivering white papers socially. The Social White Paper platform gives Business-to-Business (B2B) marketers a new option when delivering thought leadership white papers for B2B lead generation. For the first time, you can now deliver your content in the cloud without having to build a website from scratch.
Now, your readers can easily share your papers socially. They can be found easier via search. And most importantly, you can track this activity as new leads.
“This is then next logical step in how to deliver white papers for B2B lead generation. There has been a radical change in the way buyers find you and buy from you,” said Brian King, Co-Founder of B2Lead. “Senior Executives are now doing much of their own product research online through search and social peer feedback, and going deeper into their buying cycle before contacting vendors. You need to make it easier for these high level buyers to find your content at the time they sense a need for your products.”
The platform makes it easy for your readers to share your white papers with their peers and to be found by search engines. Each marketer gets a private branded version of the platform, hosted in the cloud.
There is no change in how marketers run white paper campaigns when using the platform. They can run campaigns using existing promotional methods and budgets. But instead of the final step of delivering the paper in a PDF, they can deliver it on their Social White Paper platform. They only pay for the new leads generated by platform from sharing and search on Cost Per Lead (CPL) basis.
ABOUT
San Francisco-based B2Lead was founded in 2008 to deliver performance-based B2B Lead Generation campaigns for clients such as Citrix, CareerBuilder, and Vision Solutions. Our campaigns can run on both the Social White Paper platform, or as a standalone CPL campaign. Our network reaches over 2 million B2B buyers and can be targeted to meet the requirements of your ideal buyer profile. www.b2lead.com.
CONTACT
Gregg Medaglia
888-261-0353 x 703
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