Our Programs

At B2Lead, our goal is to bring you better lead campaigns through smarter content marketing. Our team leverages your library of content and the HubPapers Platform to gain insight into individual interactions and engagement across targeted accounts. Our extended programs meet your specific lead generation needs.

Lead Generation Campaigns

Lead Generation Campaigns

Better lead generation campaigns. 

 

  • We go beyond basics to target the right audience by buyer role, buyer title, company sizes, vertical markets, and more. We measure engagement and interaction across the campaign to give you the best leads possible.
  • Campaigns can be designed to support top-of-funnel lead generation as well as account-based marketing initiatives.
  • We guarantee that the information you receive is accurate. Our data scrubbing processes give us the cleanest, most up-to-date information possible.
  • Learn more

LeadSelect Programs

LeadSelect Programs™ leverage B2Lead’s team to support your team.

 

  • LeadNotes are HQL lead generation programs that include detailed, narrative-style notes transcribed from the actual calls made by our team.
  • With LeadSDR, B2Lead becomes your outsourced SDR team. LeadSDR is a subscription program that focuses on driving engagement across the entire funnel and ultimately delivering sales ready leads with campaign cadences that are a mix of email, LinkedIn, and voice conversations.
  • B2Lead’s Data Services can be stand alone or the value add that takes your campaign to the next level with targeting, AI, intent data and more.

LeadSelect Programs

Account-Based Marketing

Account-Based Marketing

Account-based marketing to the top of the funnel.

 

  • ABM campaigns focus on targeted messaging to complex segments. The LeadStory Platform™ allows us to deliver advanced campaigns based on this concept while enhancing content experience.
  • Seamlessly deliver programmatic ABM content to interested readers.
  • Determine level of engagement and where your lead is in the buying cycle.

A/B Testing

Understand and leverage campaign results with A/B testing.

 

  • Test new content with our database instead of yours.
  • Understand which content is performing best within the campaign to further develop your message.
  • Follow campaigns in real-time.
  • Update links to maximize interaction within a live campaign and get the most ROI.
  • Learn more

A/B Testing

Custom Campaigns

Custom Campaigns

Qualify leads and build trust with custom campaigns.

 

  • HQL
  • Campaigns that feature custom questions
  • Geo specific campaigns
  • Pilot programs
  • Drip and nurture  campaigns
  • Hyper-targeted campaigns
  • Learn more

Better leads. Smarter content marketing. Get started today.

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