CloudPapers – The Next Step In B2B White Paper Delivery

Are your white papers appearing in the new social communities where your buyers now seek validation when sourcing products? We’ll make that happen for you.

You need to make your white paper content work harder for you in the new era of social content marketing.  This means, stop delivering your white papers as static PDF based  files and start delivering them as CloudPapers – your own engaging, socially rich platform for B2B lead generation using white papers.

Your buyers are visting new social channels and networks along with their peers to source products. The validation and sharing of your white paper content should be happening on these new social sites.  With CloudPapers, your content marketing will be in alignment with the new ways buyers research products, socially, in the cloud. Even better, you’ll be able to track and report in this activity so you generate more natural shared and search leads per white paper, driving down your Cost Per Lead.

  • Make it easy for your papers to be FOUND via search
  • Make it easy for your papers to be DISCOVERED among peers
  • View full REPORTS on reader, white paper and sharing activity

We can even help you fuel the platform with as many initial white paper registrations as you need. Click here to learn more about our Cost Per Lead programs.

CLOUDPAPER FEATURES

REPORTS-HARVESTING LEADS
Delivering your white papers as CloudPapers allows you to capture previously invisible sharing activity as new, natural sales leads. Now you can see what papers are generating sharing activity, who is sharing them, and where. For example, your sales team can see when a paper gets shared multiple times within the same company, act on this information to accelerate the sales process and increase pipeline conversion rates.

SOCIAL DISCOVERY
Capture all sharing activity when your CloudPaper appears in social communities where your buyeres now live such as forums, Twitter, LinkedIn, Facebook, YouTube etc.   When one of these social leads visits your CloudPaper site and registers, you have the best kind of lead - a lead that discovered you in a socially validated community!

VISIBLE TO SEARCH ENGINES
When your white paper is delivered as a CloudPaper, it can be easily found by the search engines. All the keyword rich content from your white papers and their corresponding comments will get you found in ways that will surprise you.

COMMENTS
CloudPapers allow your readers to develop social validation of your content by leaving their ideas about your topic, company or industry. This social validation is a key component in today’s buying process. Fellow readers can vote the comments up or down. As a marketer, you can see which comments are drawing the most attention and which readers are delivering the best insights.

DELIVER YOUR SOCIAL MEDIA STRATEGIES WITH YOUR WHITE PAPERS

CloudPapers allow you to deliver other social media strategies with your white paper content. Doesn’t it make sense to hold your readers attention longer and increase the possibility of converting them to a lead?

BLOG POSTS
CloudPapers allow you to deliver your blog along with your white paper content providing a running commentary about your company, products, industry, or anything else that might engage readers to your paper. Use this as forum to communicate with your white paper readers. Interested readers can subscribe to your posts via RSS.

SOCIAL FEEDS
Add all your existing social feeds alongside your white papers such as Twitter, LinkedIn, Facebook, and YouTube.

SURVEYS
Get direct feedback on relevant issues related to your white paper and your industry.

LIVE LAUNCH
Create a compelling call to action by scheduling the launch of your white paper around a live moderated chat using your white paper as the chat topic.

  • Establish a set date and time to launch your paper – This will attract more leads than a passive launch
  • You’ll have an alternative forum to deliver your messages and ideas and to interact with your brand, even if they don’t read the paper.
  • After the live event, you can still use traditional on-demand promotional techniques for white papers through paid and non-paid channels.