Even as more and more marketing channels open up (think Google+ and all things mobile), most of the businesses we encounter are struggling to make the most of shrinking budgets and tight bottom lines. That’s why it’s so encouraging that B2B lead generation is becoming increasingly economical.
It’s no mystery that lead generation has long been the goal of marketing in general and white papers in particular. While the focus on sales remains, some of the approaches that businesses use today to generate leads have changed. Why?
Generating sale leads is the primary reason for producing most business white papers. With that in mind, even your most powerful white papers fall short in converting leads if they don’t include a call to action that steers prospects your way.
A well produced white paper is a time-proven means of generating solid sales leads for your products or services. But writing white papers is an art in itself that requires skill, research and diligence to make them compelling and valuable to your prospects.
What would happen if you wrote a white paper without ever mentioning your product offering? Granted, you might not be able to get such a thing past your company’s “budget police,” but consider the possibilities for a moment. If there was no pressure to sell or generate leads, what might your paper look like? It’s…
Here at B2Lead, we’re big fans of white papers. As marketing tools, we feel that they have an unmatched capacity for educating audiences, promoting corporate thought leadership and developing lead opportunities. But if you’ve been involved with one too many failed white paper projects, you may not share our enthusiasm.
Let’s be honest: We’re not in this business solely for the love of white papers. With every piece, we seek to create marketing content that will drive more and more leads into the arms of our sales division. But the process of converting leads can be tricky — and we don’t always do it as…
You can substantially reduce your cost per lead as well as enhance the quality of your prospective customers by moving your white papers from the traditional static PDF file to a feature-rich platform in the cloud.
Commercial white papers have long been a powerful means of attracting sales leads for products and services. But the day of relying simply on static PDF documents sent by direct marketing email or posted on your website to attract prospects has passed.
Did you see the movie, “The Social Network?” If you did, or if you caught some of the flurry of publicity surrounding its Oscar and Golden Globe wins, you know that it tells the story of how Facebook emerged as the premier social media site of our time. What started out as a retaliatory prank…
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them