Effective white paper delivery isn’t just about getting your material out into the marketplace. It’s also about doing it efficiently, in a way that reaches the largest possible audience without requiring massive increases in staffing or funding. There are any number of delivery methods for white papers. The question is — which one represents the…
Do you differentiate between B2C and B2B content marketing? You should. Although some may argue that the characteristics of a successful marketing effort remain constant regardless of the intended audience, it’s hard to overlook the qualitative differences between B2C and B2B campaigns.
Depending on the size of your business, you may find it difficult to manage all of the work that goes into B2B content marketing. After all, content marketing can easily become a full-time job in and of itself. To make the most of your efforts, it’s important to focus on creating content that will be…
Keywords are a component of search engine optimization (SEO), which at its core, is nothing more than designing web pages and their written content so that they’re easily found by popular search engines. While there are many things that make up a successful SEO strategy, using the right keywords for your business is probably…
B2B content marketing can be boring. There—we said it. For too many organizations, content marketing has become just another item on the monthly administrative schedule. Their efforts lack passion; their content is altogether forgettable. Because their materials fail to inspire or simply become stale over time, they miss the opportunity to connect with customers and…
You know the drill…right? Even us white paper marketers have done it. “Hey that topic looks interesting. I’ll download that paper and check it out”. However, once you get the paper downloaded, that’s it! You look at the cover page and file it in the “Ideas” folder…never to be seen again. I We all do…
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them