A company yet to adopt social media can be quickly left out in the cold. However, without a social media strategy, businesses who are using these tools can be just as outdated and unsuccessful. As you develop your social media strategy, your primary goal should be to engage customers — potential and existing — where…
High-tech businesses already face plenty of market pressures such as short product life cycles and demands for faster time to market. That’s all the more reason you want your high-tech white paper to reach your target audience as quickly and efficiently as possible. The latest technologies for publishing and distributing white papers in a social…
What would happen if you wrote a white paper without ever mentioning your product offering? Granted, you might not be able to get such a thing past your company’s “budget police,” but consider the possibilities for a moment. If there was no pressure to sell or generate leads, what might your paper look like? It’s…
Commercial white papers have long been a powerful means of attracting sales leads for products and services. But the day of relying simply on static PDF documents sent by direct marketing email or posted on your website to attract prospects has passed.
Have you made the move to cloud-based content marketing? It makes good business sense, for many reasons. This successful method shifts away from a strategy that pushes as much information as possible out to consumers, and instead, focuses on purposefully drawing consumers in toward compelling and high-quality content. It fits the way people operate in…
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them