A company yet to adopt social media can be quickly left out in the cold. However, without a social media strategy, businesses who are using these tools can be just as outdated and unsuccessful. As you develop your social media strategy, your primary goal should be to engage customers — potential and existing — where…
There’s no doubt that white papers offer tremendous opportunities to showcase products or services while providing much needed detail to corporate decision-makers.
If you’re at a loss when someone mentions the “cloud,” don’t despair. You aren’t alone. The cloud represents an emerging business technology, and many industries have yet to get on board. But the fact remains that cloud computing offers a tremendous opportunity for businesses large and small to become more flexible, cost-efficient, global and mobile…
w’s^ UOK (Translation: What’s up? Are you ok?) There’s no question that our attention spans are getting smaller. Between 10-second media sound bites and the ever-shrinking text message (see above), we are limiting ourselves to smaller and smaller pieces of information as we attempt to communicate. It’s faster, but is it all that we really need?…
Commercial white papers have long been a powerful means of attracting sales leads for products and services. But the day of relying simply on static PDF documents sent by direct marketing email or posted on your website to attract prospects has passed.
Have you made the move to cloud-based content marketing? It makes good business sense, for many reasons. This successful method shifts away from a strategy that pushes as much information as possible out to consumers, and instead, focuses on purposefully drawing consumers in toward compelling and high-quality content. It fits the way people operate in…
What do you like about Facebook? For many of us, it’s the chance to see what people have to say. We’re eavesdropping — listening in on what our friends think about personal events, politics or even last night’s dinner out. The predominance of social media in our personal lives has spread to our professional lives…
The beauty of social media marketing is that everyone can do it, inexpensively. But that doesn’t mean they do it well. Most companies have an online presence and use social media for self-promotion and marketing efforts. Unfortunately, few have a specific strategy for doing so successfully. It’s not enough to author a few Tweets or…
There’s no question that white papers are a critical component of many corporate marketing efforts. Traditional white papers have always been an effective way for companies to generate leads and to build their brand.
Great ideas disseminated in a productive, trackable way. That’s what white papers delivered in the cloud do that their PDF ancestors couldn’t. White papers are an incredibly effective means of disseminating in-depth details about a product, service or technology. But white papers used to be difficult to distribute and nearly impossible to track, even after…
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them