Marketing and advertising can become very expensive, especially if you are new to the market or launching a new product. One way to help bring marketing costs down is to use white papers. While you can’t market a business exclusively with white papers, they are a valuable tool that is too often ignored.
No matter how compelling the white papers for your nonprofit are, you simply wasted valuable resources if people are not reading them.
A well-written white paper can still fail to make a meaningful connection with customers. If your content routinely misses the boat, consider whether or not you’ve taken steps to make your material resonate with readers.
White papers can be tricky. Not because they’re longer than your average marketing material. And not because they contain complex or detailed product information. White papers can be tricky because they need to strike a balance between adding value and closing a sale. They need to act as a sales tool, but not look like…
It’s that time again. Time for a little reflection on the successes and failures of the previous year. While mistakes are inevitable — and in many cases, a welcome opportunity to grow and change — why not see if you can avoid a few in 2012? This list of our top five content marketing mistakes…
Do you differentiate between B2C and B2B content marketing? You should. Although some may argue that the characteristics of a successful marketing effort remain constant regardless of the intended audience, it’s hard to overlook the qualitative differences between B2C and B2B campaigns.
It’s no mystery that lead generation has long been the goal of marketing in general and white papers in particular. While the focus on sales remains, some of the approaches that businesses use today to generate leads have changed. Why?
While you may be developing stellar content, it’s still possible that you aren’t making any inroads with new audiences. Why not? The answer may lie in how strategically you’re thinking about the material you produce. If you’re looking to optimize marketing content, you need to approach that content with more than just your initial audience…
Depending on the size of your business, you may find it difficult to manage all of the work that goes into B2B content marketing. After all, content marketing can easily become a full-time job in and of itself. To make the most of your efforts, it’s important to focus on creating content that will be…
Like it or not, the way you deliver your content makes a difference. While the goal of all content marketing — regardless of the vehicle — is to get a product noticed, some approaches are better suited to the message than others. The difficulty, of course, lies in choosing the right one.
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them