In today’s tough economic climate, any marketing campaign aimed at lead generation should have its cost and outcome predictable and practical, with the quality of contacts assured. Traditional means such as print, email, cost-per-click and cost-per-thousand campaigns generate uncertain results in your cost per lead (CPL) and the quality of those leads.
How happy would your sales team be if they could identify every individual who came into contact with your latest white paper? Giddy might not be a strong enough word. And why not? Active white paper user groups represent natural leads that have great potential for sales success.
White papers — those informative, professionally-produced reports that position you as a thought leader in your industry — have long been powerful marketing tools. But the old means of creating a static PDF file and parking it on your server or website has given way to distributing it through the dynamic social media-based white paper platform.
What does Cost Per Lead mean to you? For those of us in the white paper business, Cost Per Lead (CPL) generally refers to the amount of money paid to a marketing/advertising service for each registration they are able to deliver.
You can substantially reduce your cost per lead as well as enhance the quality of your prospective customers by moving your white papers from the traditional static PDF file to a feature-rich platform in the cloud.
Commercial white papers have long been a powerful means of attracting sales leads for products and services. But the day of relying simply on static PDF documents sent by direct marketing email or posted on your website to attract prospects has passed.
Over the past 2 years, buyers have become much more self-reliant in seeking solutions at the time they recognize a need or problem. This new breed of decision maker, the social buyer, proactively turns to search engines and peers to find meaningful content at the earliest phase of the sales cycle – problem recognition. The…
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them