The “haters” always seem more vocal, don’t they? While it’s valuable for businesses to listen to them, using the information to adjust services and products, your loyal customers are often ripe for becoming brand advocates for your business — an invaluable resource that you can build fairly easily using social media.
What goals have you set for 2012? While we can’t guarantee that you’ll get to the gym three times a week, we do have some suggestions for those of you hoping to get your latest white paper to go viral in the new year.
Be honest. You’d love it if your next white paper went viral. Going viral means that you get the benefit of other people telling your story for you. You avoid the costs associated with large marketing campaigns, you reach new audiences, you gain new customers — seemingly without effort.
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them