Avoid Making These Five Mistakes With Your B2B Content Marketing
Congratulations! You’ve finally convinced the head office that a bonafide B2B content marketing strategy is just what the company needs to reach the next level. Now what?
Tagged as: inbound marketing
Sep
19
Aug
22
What A White Paper Platform Is, And Why It Works
White papers — those informative, professionally-produced reports that position you as a thought leader in your industry — have long been powerful marketing tools. But the old means of creating a static PDF file and parking it on your server or website has given way to distributing it through the dynamic social media-based white paper platform.
Aug
04
How To Use Twitter For Business
Twitter can be a valuable business resource, but many companies are still struggling with how to use a messaging system that limits you to the equivalent of about 20 words per post. Can you effectively transmit your marketing communications using such a medium?
Jun
21
What Is Inbound Marketing And How Is It Used?
In recent years, the ROI on trade shows, print advertisements, telemarketing and other outbound sales techniques has been rapidly diminishing. Why? For one thing, the upfront costs tend to be high. For another, consumers now prefer to be in control of the purchasing process from the very beginning. They conduct their own research online to…
WHITE PAPERS
Emergence of The Social White PaperAbstract: This report will provide 5 steps for moving your white papers from PDFs to a private-branded social platform. By using a platform your white papers themselves can now generate and track natural, social leads that come from peers sharing your content socially and buyers finding you using search.
New Rules of B2B White Paper Marketing ProgramsAbstract: The rules of B2B lead generation are changing rapidly. This means the way you distribute your white papers for lead generation must change, too. More than ever, buyers are in charge of the sales process. In this information rich paper, you’ll learn 5 steps you can take to transform static PDF white papers into social lead delivery platforms.
Good Leads and How to Get ThemAbstract: A five point check list for B2B marketers to make sure you are getting the best leads at the optimal Cost Per Lead (CPL).