The Call To Action: Making It Loud And Clear
No matter how much entertaining or expert information is included in your white paper, your document is unlikely to generate results without a clear and compelling call to action.
Tagged as: lead conversion
Apr
25
Nov
23
Effective Content Marketing Requires A Strong, Consistent Voice — But Even Better Listening Skills
Effective content marketing means providing valuable information that your readers will rely on to help them solve problems, save money or make their lives easier in some other way. Typically, you market your content through a white paper that addresses concerns and offers solutions that are important to your target audience. As in any marketing effort, you…
Sep
23
Common Sense Solutions: Converting Leads Into Sales
If you’ve been inundated with inquiries and leads but your sales have remained flat, you may have a conversion problem. Converting leads remains one of the biggest challenges for businesses of all shapes and sizes. How can an organization reach beyond the initial product pitch and get leads moving down the sales pipeline?
Sep
22
Your White Paper Has Caught Your Readers’ Attention: Where’s Your Call To Action?
Generating sale leads is the primary reason for producing most business white papers. With that in mind, even your most powerful white papers fall short in converting leads if they don’t include a call to action that steers prospects your way.
Sep
09
Make The Invisible, Visible: Capture Natural Leads With Social White Papers
How happy would your sales team be if they could identify every individual who came into contact with your latest white paper? Giddy might not be a strong enough word. And why not? Active white paper user groups represent natural leads that have great potential for sales success.
Jul
25
Converting Leads From Your White Paper To Sales
Let’s be honest: We’re not in this business solely for the love of white papers. With every piece, we seek to create marketing content that will drive more and more leads into the arms of our sales division. But the process of converting leads can be tricky — and we don’t always do it as…
WHITE PAPERS
Emergence of The Social White PaperAbstract: This report will provide 5 steps for moving your white papers from PDFs to a private-branded social platform. By using a platform your white papers themselves can now generate and track natural, social leads that come from peers sharing your content socially and buyers finding you using search.
New Rules of B2B White Paper Marketing ProgramsAbstract: The rules of B2B lead generation are changing rapidly. This means the way you distribute your white papers for lead generation must change, too. More than ever, buyers are in charge of the sales process. In this information rich paper, you’ll learn 5 steps you can take to transform static PDF white papers into social lead delivery platforms.
Good Leads and How to Get ThemAbstract: A five point check list for B2B marketers to make sure you are getting the best leads at the optimal Cost Per Lead (CPL).