The “haters” always seem more vocal, don’t they? While it’s valuable for businesses to listen to them, using the information to adjust services and products, your loyal customers are often ripe for becoming brand advocates for your business — an invaluable resource that you can build fairly easily using social media.
White papers can be tricky. Not because they’re longer than your average marketing material. And not because they contain complex or detailed product information. White papers can be tricky because they need to strike a balance between adding value and closing a sale. They need to act as a sales tool, but not look like…
It’s that time again. Time for a little reflection on the successes and failures of the previous year. While mistakes are inevitable — and in many cases, a welcome opportunity to grow and change — why not see if you can avoid a few in 2012? This list of our top five content marketing mistakes…
Businesses are quickly making the transition from traditional print marketing to a more versatile and long-term strategy – social media marketing online. Why? Because social media marketing allows content such as the traditional white paper to serve multiple purposes through sharing and keyword optimization.
Depending on the size of your business, you may find it difficult to manage all of the work that goes into B2B content marketing. After all, content marketing can easily become a full-time job in and of itself. To make the most of your efforts, it’s important to focus on creating content that will be…
“Error is a hardy plant. It flourishes in every soil.” — Martin Tupper Have you made your first content marketing mistake yet? Don’t worry — you will.
B2B content marketing can be boring. There—we said it. For too many organizations, content marketing has become just another item on the monthly administrative schedule. Their efforts lack passion; their content is altogether forgettable. Because their materials fail to inspire or simply become stale over time, they miss the opportunity to connect with customers and…
High-tech businesses already face plenty of market pressures such as short product life cycles and demands for faster time to market. That’s all the more reason you want your high-tech white paper to reach your target audience as quickly and efficiently as possible. The latest technologies for publishing and distributing white papers in a social…
When writing white papers, the byword has always been “content is king.” But the most powerful and engaging copy won’t do you much good if you don’t tailor it to the needs and expectations of the intended audience. To borrow from a popular marketing analogy, a car salesman would not try to sell a flashy…
People attending the annual Cattlemen’s Association convention likely don’t want to hear a presentation about tofu. Yes, it’s nutritious and delicious, but you’re targeting the wrong audience. Before the speaker even hits the podium, half the audience will be headed for the door.
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them