In today’s tough economic climate, any marketing campaign aimed at lead generation should have its cost and outcome predictable and practical, with the quality of contacts assured. Traditional means such as print, email, cost-per-click and cost-per-thousand campaigns generate uncertain results in your cost per lead (CPL) and the quality of those leads.
Although you may have created a powerful white paper — long regarded as among the most effective instruments for generating inbound sales leads — you may be missing many opportunities by relying on an outmoded delivery means. The days of marketing white papers through static PDF files, sent out by email and posted on your…
When is the best time for marketing white papers? In a nutshell, the answer is: It depends. Like any other marketing event, timing the publishing and activities for marketing white papers is governed in part by many factors, including:
In these days of short attention spans, white papers still get read — and acted on. But the right preparation and placement are key to generating leads from them. With that in mind, here are some thoughts on how to handle white paper marketing.
Nearly everyone has jumped on the social media marketing bandwagon at this point – but why? What is it about creating an online presence that has proven so irresistible? With today’s tough budget constraints, why add yet another component to your already complex marketing strategy?
In recent years, the ROI on trade shows, print advertisements, telemarketing and other outbound sales techniques has been rapidly diminishing. Why? For one thing, the upfront costs tend to be high. For another, consumers now prefer to be in control of the purchasing process from the very beginning. They conduct their own research online to…
Over the past 2 years, buyers have become much more self-reliant in seeking solutions at the time they recognize a need or problem. This new breed of decision maker, the social buyer, proactively turns to search engines and peers to find meaningful content at the earliest phase of the sales cycle – problem recognition. The…
You know the drill…right? Even us white paper marketers have done it. “Hey that topic looks interesting. I’ll download that paper and check it out”. However, once you get the paper downloaded, that’s it! You look at the cover page and file it in the “Ideas” folder…never to be seen again. I We all do…
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them