If you’ve been inundated with inquiries and leads but your sales have remained flat, you may have a conversion problem. Converting leads remains one of the biggest challenges for businesses of all shapes and sizes. How can an organization reach beyond the initial product pitch and get leads moving down the sales pipeline?
A well produced white paper is a time-proven means of generating solid sales leads for your products or services. But writing white papers is an art in itself that requires skill, research and diligence to make them compelling and valuable to your prospects.
How happy would your sales team be if they could identify every individual who came into contact with your latest white paper? Giddy might not be a strong enough word. And why not? Active white paper user groups represent natural leads that have great potential for sales success.
With the rise of social media has come the birth of a new breed of potential buyers. Internet-savvy and research-oriented, these buyers are slowly phasing your sales team out of the early buying process, instead depending heavily on information gathered from trusted sources such as friends, family and colleagues via social media.
White papers — those informative, professionally-produced reports that position you as a thought leader in your industry — have long been powerful marketing tools. But the old means of creating a static PDF file and parking it on your server or website has given way to distributing it through the dynamic social media-based white paper platform.
Here’s something we all know, but may forget from time to time: Even the best marketing campaign will be considered a failure if the leads it generates never result in actual sales. Harsh, I know, but true nonetheless. Our marketing efforts are only as good as their ability to transform leads into revenue for our…
Here at B2Lead, we’re big fans of white papers. As marketing tools, we feel that they have an unmatched capacity for educating audiences, promoting corporate thought leadership and developing lead opportunities. But if you’ve been involved with one too many failed white paper projects, you may not share our enthusiasm.
Ever wonder why we write so many white papers? Sure, they’re a great way to present a business solution to the marketplace. But in their traditional PDF format, they are also in danger of languishing in email indefinitely. Even well-written content runs the risk of being ignored if it fails to engage decision-makers from…
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them