What Is Social Media Optimization, And How Can It Help You?
There’s something in us that strives to be perfect. As human beings functioning in a difficult and challenging environment, we all work tirelessly to make things better.
Tagged as: SMO
Oct
27
Aug
31
Social Media Optimization: What It Is And How It Can Help You Market
SMO, or Social Media Optimization, is a marketing concept that has been around longer than you might think. Originating in a blog written by Rohit Bhargava (author, professor and Ogilvy SVP) back in 2006, the idea that businesses could create a social media-based methodology to improve their websites’ online positioning quickly went viral. In a…
WHITE PAPERS
Emergence of The Social White PaperAbstract: This report will provide 5 steps for moving your white papers from PDFs to a private-branded social platform. By using a platform your white papers themselves can now generate and track natural, social leads that come from peers sharing your content socially and buyers finding you using search.
New Rules of B2B White Paper Marketing ProgramsAbstract: The rules of B2B lead generation are changing rapidly. This means the way you distribute your white papers for lead generation must change, too. More than ever, buyers are in charge of the sales process. In this information rich paper, you’ll learn 5 steps you can take to transform static PDF white papers into social lead delivery platforms.
Good Leads and How to Get ThemAbstract: A five point check list for B2B marketers to make sure you are getting the best leads at the optimal Cost Per Lead (CPL).