Social media marketing has emerged as a highly effective tool for businesses to communicate information about their products and services, with the added benefit of virtual interaction with prospects and customers.
Whether you’re a small business owner looking to raise brand awareness or an established brand trying to maintain your position, the distribution of white papers likely plays a key role in your marketing strategy. But if you’re still thinking of white papers in the traditional, static PDF format, you’re limiting your possibilities.
Even with roughly 40 million users, Google+ is a relatively minor player in the world of social media. As the service continues to add functionality, however, that may soon change. In November 2011, Google+ added business pages to its list of offerings — a move that is bound to draw more users into the fold.
Creating and maintaining an effective social media strategy takes time — which is exactly why your email inbox is probably flooded with offers from companies that are willing to do it for you.
Social media marketing, like any other form of marketing, requires a comprehensive plan to avoid wasting time and resources and missing important opportunities. Before even launching your campaign, you should set up the basic framework to ensure you are in the right place to engage your customers.
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them