The digital age has given us multiple opportunities to check, monitor and report on virtually every action that is taken by prospects, customers, employees, suppliers or just casual visitors to your business’ website. With so many different options, which metrics are the best to monitor regularly for your business?
Tagged as: social media optimization
Google AdWords has been available for some time for online marketing of business products and services. The technique of using AdWords has evolved significantly over the years, and can be quite complicated to fully utilize for some companies.
Businesses are quickly making the transition from traditional print marketing to a more versatile and long-term strategy – social media marketing online. Why? Because social media marketing allows content such as the traditional white paper to serve multiple purposes through sharing and keyword optimization.
While you may be developing stellar content, it’s still possible that you aren’t making any inroads with new audiences. Why not? The answer may lie in how strategically you’re thinking about the material you produce. If you’re looking to optimize marketing content, you need to approach that content with more than just your initial audience…
Creating and maintaining an effective social media strategy takes time — which is exactly why your email inbox is probably flooded with offers from companies that are willing to do it for you.
There’s something in us that strives to be perfect. As human beings functioning in a difficult and challenging environment, we all work tirelessly to make things better.
Abstract: This report will provide 5 steps for moving your white papers from PDFs to a private-branded social platform. By using a platform your white papers themselves can now generate and track natural, social leads that come from peers sharing your content socially and buyers finding you using search.
New Rules of B2B White Paper Marketing Programs
Abstract: The rules of B2B lead generation are changing rapidly. This means the way you distribute your white papers for lead generation must change, too. More than ever, buyers are in charge of the sales process. In this information rich paper, you’ll learn 5 steps you can take to transform static PDF white papers into social lead delivery platforms.
Good Leads and How to Get Them
Abstract: A five point check list for B2B marketers to make sure you are getting the best leads at the optimal Cost Per Lead (CPL).