Strengthening Your Nonprofit’s Brand Identity With A White Paper Strategy
No matter how compelling the white papers for your nonprofit are, you simply wasted valuable resources if people are not reading them.
Tagged as: social media strategy
May
02
Apr
04
Mapping Out A Comprehensive Social Media Strategy
A company yet to adopt social media can be quickly left out in the cold. However, without a social media strategy, businesses who are using these tools can be just as outdated and unsuccessful. As you develop your social media strategy, your primary goal should be to engage customers — potential and existing — where…
Dec
30
Google+ For Business: New eBook Outlines New Opportunities
Even with roughly 40 million users, Google+ is a relatively minor player in the world of social media. As the service continues to add functionality, however, that may soon change. In November 2011, Google+ added business pages to its list of offerings — a move that is bound to draw more users into the fold.
Dec
22
Social Media Managers: Do You Need One? Defining The Role
Forty years ago, only a few Silicon-valley dreamers speculated that computers would become a major force in our economy and in our day-to-day lives. Today, there are thousands of jobs linked to the computer industry — and countless other positions that rely on computers just to get the work done. Enter the social media manager.
Nov
14
Do You Need A Social Media Manager?
Creating and maintaining an effective social media strategy takes time — which is exactly why your email inbox is probably flooded with offers from companies that are willing to do it for you.
Nov
03
Does Your Social Media Strategy Include Live Launches? Maybe It Should
Ever been to a block party? You know, the kind of gathering where you shut down the street, put out a bunch of lawn chairs, fire up the grill and let the kids run amok for a few hours? Block parties are great for many reasons (the casseroles alone are worth their weight in gold)….
Oct
04
Don’t Have A Social Media Strategy For Your White Papers? Four Ways To Get Leads
An effective social media strategy is one of the most powerful tools in marketing. Many successful companies generate substantial sales leads by providing compelling content and engaging prospective customers at popular social media sites.
WHITE PAPERS
Emergence of The Social White PaperAbstract: This report will provide 5 steps for moving your white papers from PDFs to a private-branded social platform. By using a platform your white papers themselves can now generate and track natural, social leads that come from peers sharing your content socially and buyers finding you using search.
New Rules of B2B White Paper Marketing ProgramsAbstract: The rules of B2B lead generation are changing rapidly. This means the way you distribute your white papers for lead generation must change, too. More than ever, buyers are in charge of the sales process. In this information rich paper, you’ll learn 5 steps you can take to transform static PDF white papers into social lead delivery platforms.
Good Leads and How to Get ThemAbstract: A five point check list for B2B marketers to make sure you are getting the best leads at the optimal Cost Per Lead (CPL).