Strengthening Your Nonprofit’s Brand Identity With A White Paper Strategy
No matter how compelling the white papers for your nonprofit are, you simply wasted valuable resources if people are not reading them.
Tagged as: social media
May
02
Apr
18
Are Your White Papers Landing In The Right Spot?
There are a lot of reasons to write white papers for your business. You increase your credibility, demonstrate expertise in your field and have the opportunity to create more of an online presence for your company. The question is, will you make the most of that opportunity?
Apr
11
Your Customers: Are You Making Them Brand Advocates?
The “haters” always seem more vocal, don’t they? While it’s valuable for businesses to listen to them, using the information to adjust services and products, your loyal customers are often ripe for becoming brand advocates for your business — an invaluable resource that you can build fairly easily using social media.
Dec
30
Google+ For Business: New eBook Outlines New Opportunities
Even with roughly 40 million users, Google+ is a relatively minor player in the world of social media. As the service continues to add functionality, however, that may soon change. In November 2011, Google+ added business pages to its list of offerings — a move that is bound to draw more users into the fold.
Dec
22
Social Media Managers: Do You Need One? Defining The Role
Forty years ago, only a few Silicon-valley dreamers speculated that computers would become a major force in our economy and in our day-to-day lives. Today, there are thousands of jobs linked to the computer industry — and countless other positions that rely on computers just to get the work done. Enter the social media manager.
Dec
20
Lead Generation: Social White Papers Bring In New, Natural Leads
It’s no mystery that lead generation has long been the goal of marketing in general and white papers in particular. While the focus on sales remains, some of the approaches that businesses use today to generate leads have changed. Why?
Nov
30
Content Marketing Mistakes: You’re Going To Make Them, So Handle Them With Grace
“Error is a hardy plant. It flourishes in every soil.” — Martin Tupper Have you made your first content marketing mistake yet? Don’t worry — you will.
Nov
23
Effective Content Marketing Requires A Strong, Consistent Voice — But Even Better Listening Skills
Effective content marketing means providing valuable information that your readers will rely on to help them solve problems, save money or make their lives easier in some other way. Typically, you market your content through a white paper that addresses concerns and offers solutions that are important to your target audience. As in any marketing effort, you…
Nov
14
Do You Need A Social Media Manager?
Creating and maintaining an effective social media strategy takes time — which is exactly why your email inbox is probably flooded with offers from companies that are willing to do it for you.
Nov
03
Does Your Social Media Strategy Include Live Launches? Maybe It Should
Ever been to a block party? You know, the kind of gathering where you shut down the street, put out a bunch of lawn chairs, fire up the grill and let the kids run amok for a few hours? Block parties are great for many reasons (the casseroles alone are worth their weight in gold)….
WHITE PAPERS
Emergence of The Social White PaperAbstract: This report will provide 5 steps for moving your white papers from PDFs to a private-branded social platform. By using a platform your white papers themselves can now generate and track natural, social leads that come from peers sharing your content socially and buyers finding you using search.
New Rules of B2B White Paper Marketing ProgramsAbstract: The rules of B2B lead generation are changing rapidly. This means the way you distribute your white papers for lead generation must change, too. More than ever, buyers are in charge of the sales process. In this information rich paper, you’ll learn 5 steps you can take to transform static PDF white papers into social lead delivery platforms.
Good Leads and How to Get ThemAbstract: A five point check list for B2B marketers to make sure you are getting the best leads at the optimal Cost Per Lead (CPL).