Even as more and more marketing channels open up (think Google+ and all things mobile), most of the businesses we encounter are struggling to make the most of shrinking budgets and tight bottom lines. That’s why it’s so encouraging that B2B lead generation is becoming increasingly economical.
Whether you’re a small business owner looking to raise brand awareness or an established brand trying to maintain your position, the distribution of white papers likely plays a key role in your marketing strategy. But if you’re still thinking of white papers in the traditional, static PDF format, you’re limiting your possibilities.
A white paper can be a powerful marketing tool, especially if you are able to track who is reading it, what they think of it and who they are sharing it with. This type of information is vital for your marketing or sales team to be able to identify contacts to nurture, as well as to…
High-tech businesses already face plenty of market pressures such as short product life cycles and demands for faster time to market. That’s all the more reason you want your high-tech white paper to reach your target audience as quickly and efficiently as possible. The latest technologies for publishing and distributing white papers in a social…
Everyone, meet “accountability”—the latest buzzword in content marketing. With budgets under heavy fire, it’s critical to be able to justify expenses surrounding the publication of white papers. White paper results reporting, and the metrics used to develop those reports, are essential tools in proving the value of a white paper’s ROI.
Although you may have created a powerful white paper — long regarded as among the most effective instruments for generating inbound sales leads — you may be missing many opportunities by relying on an outmoded delivery means. The days of marketing white papers through static PDF files, sent out by email and posted on your…
Social white papers represent a massive step forward in the business of writing and marketing white papers. Though their use is not widespread yet, companies that have taken on this form of content marketing have found it to be an effective producer of leads. It also triggers powerful brand recognition.
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them