A well-written white paper can still fail to make a meaningful connection with customers. If your content routinely misses the boat, consider whether or not you’ve taken steps to make your material resonate with readers.
You may have written the most compelling white paper in the history of the world, but it won’t return results if you don’t provide your readers with a way to take the next step. A call to action should serve as a subtle invitation to wade into your company’s sales pipeline. With it, you provide…
There’s no doubt that white papers offer tremendous opportunities to showcase products or services while providing much needed detail to corporate decision-makers.
It’s no mystery that lead generation has long been the goal of marketing in general and white papers in particular. While the focus on sales remains, some of the approaches that businesses use today to generate leads have changed. Why?
A white paper can be a powerful marketing tool, especially if you are able to track who is reading it, what they think of it and who they are sharing it with. This type of information is vital for your marketing or sales team to be able to identify contacts to nurture, as well as to…
An effective social media strategy is one of the most powerful tools in marketing. Many successful companies generate substantial sales leads by providing compelling content and engaging prospective customers at popular social media sites.
Social white papers represent a massive step forward in the business of writing and marketing white papers. Though their use is not widespread yet, companies that have taken on this form of content marketing have found it to be an effective producer of leads. It also triggers powerful brand recognition.
Emergence of The Social White Paper
New Rules of B2B White Paper Marketing Programs
Good Leads and How to Get Them