What goals have you set for 2012? While we can’t guarantee that you’ll get to the gym three times a week, we do have some suggestions for those of you hoping to get your latest white paper to go viral in the new year.
Be honest. You’d love it if your next white paper went viral. Going viral means that you get the benefit of other people telling your story for you. You avoid the costs associated with large marketing campaigns, you reach new audiences, you gain new customers — seemingly without effort.
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