White Paper Results: Can You Get Them Through Social Media?
There’s no doubt that white papers offer tremendous opportunities to showcase products or services while providing much needed detail to corporate decision-makers.
Tagged as: white paper results reporting
Jan
20
Nov
10
White Paper Results Reporting Using A Social Media Delivery Platform Provides Critical Feedback
A white paper can be a powerful marketing tool, especially if you are able to track who is reading it, what they think of it and who they are sharing it with. This type of information is vital for your marketing or sales team to be able to identify contacts to nurture, as well as to…
Oct
11
Gauging The Impact Of Your White Papers: Some Approaches
Everyone, meet “accountability”—the latest buzzword in content marketing. With budgets under heavy fire, it’s critical to be able to justify expenses surrounding the publication of white papers. White paper results reporting, and the metrics used to develop those reports, are essential tools in proving the value of a white paper’s ROI.
WHITE PAPERS
Emergence of The Social White PaperAbstract: This report will provide 5 steps for moving your white papers from PDFs to a private-branded social platform. By using a platform your white papers themselves can now generate and track natural, social leads that come from peers sharing your content socially and buyers finding you using search.
New Rules of B2B White Paper Marketing ProgramsAbstract: The rules of B2B lead generation are changing rapidly. This means the way you distribute your white papers for lead generation must change, too. More than ever, buyers are in charge of the sales process. In this information rich paper, you’ll learn 5 steps you can take to transform static PDF white papers into social lead delivery platforms.
Good Leads and How to Get ThemAbstract: A five point check list for B2B marketers to make sure you are getting the best leads at the optimal Cost Per Lead (CPL).