Social media marketing has emerged as a highly effective tool for businesses to communicate information about their products and services, with the added benefit of virtual interaction with prospects and customers.
Effective white paper titles can make all the difference. By focusing on what is both interesting and important, a good title is able to grab the attention of even casual readers. When properly tied to keywords and content, it also has the power to improve search engine rankings. So what’s the downside? Creating them isn’t…
No one said white papers were easy. They require a tremendous amount of preparation and dedicated project management. They need to clearly define a business need and then proceed to outline how the product can meet that need. They must be well-written, informative and engaging.
When writing white papers, the byword has always been “content is king.” But the most powerful and engaging copy won’t do you much good if you don’t tailor it to the needs and expectations of the intended audience. To borrow from a popular marketing analogy, a car salesman would not try to sell a flashy…
Crafting interesting and informative white papers is one way to promote sales of your products and services. However, your sales pitch shouldn’t be too obvious. Rather, it’s better to make your presentation relevant and highly informative for your readers, and establish your credibility and position as a market leader.
“The main thing is to keep the main thing the main thing.” – Stephen Covey Anyone who has undertaken a home improvement project knows how quickly things can spiral out of control. What starts as a simple faucet repair ends up as a complete bathroom remodel. It’s tempting to let the scope of a project…
As a white paper marketer or writer, you sometimes need to be thinking like a computer interface designer…really! One mistake that white paper writers make is to give too much information all at once. I just read a white paper we’ve been running for a customer called “Six White Paper Features for Reaching the Often-Distracted…
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