Candice Farrell

Director of Marketing

Candice brings to B2Lead a background in communications and marketing to Enterprise, B2B, and B2C including technology, financial, and professional service segments.

Candice’s skill at technical content writing led her to B2Lead. As Director of Marketing, Candice supports and promotes the B2Lead brand. She oversees digital marketing strategies, internal solutions and process improvement. She manages communications, and the development of core assets – including the corporate website and content sites, collateral, and events.

She is a former publisher and managing editor who is able to look at messaging from both a marketing and sales standpoint. She’s a technical content copywriter, a graphic designer, and a web designer. Her experiences and abilities have contributed to the successful marketing of SaaS solutions and services to finance, technology, and the enterprise C-suite.


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