Justin Penney

Growth Strategist

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Justin joined B2Lead in 2023, bringing with him 8 years of lead generation, content marketing, and B2B data sales experience. Responsible for managing both new business and our partner network, his expertise lies in collaboration and strategy. A passion for developing strong relationships is what led Justin to sales and the opportunity to provide sales organizations with the tools and campaigns to help them grow is what’s kept him here.

In his time before B2Lead, Justin excelled in navigating customer experiences and transitions through multiple mergers and acquisitions, seamlessly integrating sales and marketing professionals to new products and solutions, most notably with Aberdeen and ZoomInfo.

A graduate of Syracuse University’s Whitman School of Management, Justin holds a bachelor’s degree in Entrepreneurship & Emerging Enterprises. Outside of B2Lead, Justin enjoys coaching baseball, spending time with family and friends, and is a devoted Boston sports fan.

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