Our process includes multiple verifications for contact and company information.
• Contact email address via third party sources
• Contact title, job level, and department
• Company size, location, industry, and annual revenue
• Supporting internet research and verification, including LinkedIn
• Contact, company and industry data matches sourced business data
• Phone number accuracy and employment confirmation
• Visual inspection
The platform ensures that security bots are not delivered as leads. We go beyond the click to determine if security bots are triggering false opens. In fact, our Bot Recognition Program has delivered some surprising results for our clients who used the program to test their campaign analytics.
Quality leads are leads that have proven interaction with your content. Using LeadStory, we’re able to score and report on contact’s the level of interaction with multiple pieces of content within your campaign.