Custom Campaigns and Programs

Qualify leads with programs that feature custom and BANT specific questions. Gain important insights to help you prioritize your marketing efforts.


HQL Programs

  • Target Defined: The target audience is defined. Customer campaigns and reports are built.
  • Call Center Survey: The target audience is contacted with basic BANT or custom survey questions. Use pre-defined BANT questions or create up to 8 custom questions for your next program.
  • Content Delivered: Content is delivered to the confirmed email address.
  • Confirmation Email: A confirmation email is sent following content download.
  • Activity Report: Engagement Activity Reports show content and call center activity.

B2Lead offers tele-qualified BANT Programs that assess lead priorities based on budget, authority, need, and timeline (BANT). In addition to BANT, our call center can assign a lead “Attitude” label.


Pilot Programs

Pilot programs offer the chance to test campaign messaging and lead quality.


Drip and Nurture Campaigns

Build recognition. Your B2Lead Account Manager can build a program that includes drip campaigns and lead nurture campaigns based on pre-defined rules.


Geo Specific Campaigns

Target campaigns based on geographical locations such as specific state, metro area, or zip code.


Global Services

US-only staff and off-shore services to accommodate audiences in every time zone.

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