We’ve used many different vendors/partners over the past 3 years to help build our top of funnel programs but B2Lead is the most unique. They provide lead details that no other partner provides. They give us an engagement activity report so we really know whether or not the prospect actually read our content and how they interacted with it. You can’t get that kind of insight from any other partner that uses a basic PDF for lead delivery.
B2Lead is our top lead generation partner. They’ve been able to provide a large volume of leads for our client while maintaining incredibly high quality.
We track ROI every quarter to determine how to distribute our lead generation needs across multiple of suppliers. B2Lead has consistently achieved our ROI goals as one of our best suppliers for the past 3 years.
The flexibility of B2Lead’s lead delivery is amazing! Our clients can upload their leads into Marketo, Salesforce, Eloqua, or even the Integrate platform. B2Lead will deliver them via spreadsheet or work with client IT departments to build a custom API or HTTP POST. They are always part of our RFP process.