B2Lead

State of Full Funnel Demand Generation

 

Sponsored by B2Lead, this white paper explores how to optimize lead generation through tech and data, including humanizing lead engagement and evaluating channel performance. With insights from industry experts, it covers lead scoring, nurturing, and qualification, as well as optimizing strategies for engagement. Key takeaways include the importance of personalization, creative solutions, and evaluating channel performance.

Lead generation is crucial in B2B marketing, with personalized experiences expected by 85% of customers. On average, B2B customers connect with three marketing channels before closing, and the process takes 192 days from first touch to won. The report offers valuable insights and strategies to drive engagement and generate more valuable leads.

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B2 Lead

By the Numbers

24M+

Verified, US Audience

5.6M+

Leads Processed, to Date

74K

Quality Leads Delivered per Month with 99%+ Acceptance Rate

22K

Pieces of B2B Content Online - Including eBooks, White Papers, and Infographics

42K

Email Security Bots Screened per Month With Our Proprietary Process

250+

World's Most Recognizable Brands and Agencies

12

Global Partnerships for GDPR and Regional Expertise

3

US Offices, HQ in Silicon Valley

1 Goal. Quality Leads

Better leads. Smarter content marketing.

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