Sponsored by B2Lead, this white paper explores how to optimize lead generation through tech and data, including humanizing lead engagement and evaluating channel performance. With insights from industry experts, it covers lead scoring, nurturing, and qualification, as well as optimizing strategies for engagement. Key takeaways include the importance of personalization, creative solutions, and evaluating channel performance.
Lead generation is crucial in B2B marketing, with personalized experiences expected by 85% of customers. On average, B2B customers connect with three marketing channels before closing, and the process takes 192 days from first touch to won. The report offers valuable insights and strategies to drive engagement and generate more valuable leads.