Our Proven Success Model

Make B2Lead part of your strategic approach to content marketing. We identify your best prospects and present your solution to influencers and decision makers — at the time they’re doing their research.

Lead Generation

Our Leads are Qualified, Verified and Guaranteed

We offer top-of-funnel lead generation through email and hybrid campaigns.
Our in-house database of 2.8 million contacts from business sectors including technology, marketing, sales, finance, and human resources.
We leverage our extended network of Trusted Partners deliver content to your target audience across the globe.

We stand behind our QA and scrubbing processes with a guarantee that our contact information is correct or we’ll replace the lead.
We guarantee we’ll meet the volume of leads you request. Leads are delivered in your choice of format — on time and on budget.
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Turn-Key Programs

Turn-Key Programs Run by Experts

Our success is directly linked to the professionalism of our team. Our turn-key campaigns include custom set-up, launch, and monitoring; custom reporting and lead delivery in your required format.
Your dedicated Account Manager handles all aspects of your lead generation programs to deliver the best top-of-funnel leads possible. Experts in audience targeting to complex customer segments, they maximize your budget and the reach of your content. They publish your content to business-focused websites that enable social sharing.
Lead Specialists focus on contact verification; engagement performance, custom lead scoring and on-time delivery in your required format.

Turn-Key Programs

Online Publishing

Lead campaigns include online publishing of your content. Your white papers, presentations, webinars, ebooks, infographics, etc. are available on our associated websites and sharable via social media or email.
We leverage our content platform so your content can be viewed on any browser as you designed it to be seen. There is no need to download or install an app.
B2Lead has made major strides in content publishing with the release of our latest online properties. Visitors can now save content to their personal library and access it from any device.

Content Platform

LeadStory Platform™

Campaigns are managed via our custom-built LeadStory Platform. Take campaigns, including ABM, to the next level when you leverage existing content to align your message with your target audience.
Promote engagement and deliver a seamless user experience with LeadStory. It establishes lead qualification and generates detailed reporting on engagement, custom questions, A/B testing, and more.
One link, multiple assets. Display multiple assets for advanced content segmentation and enhanced targeting within your campaigns.
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Content Platform

Engagement Reporting

Reporting on Lead Activity, Engagement and Campaign Content Performance

Gain insight into each lead’s activity with your content and their assigned engagement score.
Know exactly how your lead interacted with every piece of content that was shared within the campaign with our Activity Report.
The Campaign Engagement Report delivers stats on your campaigns and how each piece of content is performing.

Better leads. Smarter content marketing. Get started today.

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