NEW REPORT: The Power Of Synergizing, Not Separating, Brand Vs. Demand

Brand and demand marketing are distinctly different, yet incredibly complementary: Brand focuses on building awareness and reputation, while demand generates leads and drives sales. However, research found that 70% of organizations experience significant tension between brand marketing and demand generation teams, which is often caused by a lack of understanding of the different goals and objectives of each discipline. The intersection of both is clear: Authenticity and empathy.