Adriana Headley
Director of Administrative Services
Adriana Headley brings more than a decade of diverse experience in administrative and financial management to B2Lead, drawing from a solid background in the public sector. Since joining the company, she has led with empathy, strategy, and a hands-on approach that has elevated both people operations and process optimization across the organization.
Known for streamlining complex systems—from medical billing and government compliance to HR platforms and performance reviews, Adriana has played a critical role in building out B2Lead’s internal infrastructure. A standout moment in her tenure was leading the internal transition of HR and payroll systems, ensuring not just operational efficiency, but a stronger company culture. Whether it’s navigating onboarding and offboarding with care, integrating AI into workflows, or guiding leadership on talent strategy, Adriana is the go-to partner for high-impact execution.
She is driven by a belief that good systems serve people—not the other way around. Her leadership style emphasizes inclusion, clarity, and follow-through, and she is known for showing up with both candor and compassion.
Outside of work, Adriana enjoys spending time with her two daughters, Arya and Mia. She’s a fan of karaoke nights, getting crafty, and the occasional binge-worthy TV series.
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