Whether you’re a small business owner looking to raise brand awareness or an established brand trying to maintain your position, the distribution of white papers likely plays a key role in your marketing strategy. But if you’re still thinking of white papers in the traditional, static PDF format, you’re limiting your possibilities.
There’s no doubt that white papers offer tremendous opportunities to showcase products or services while providing much needed detail to corporate decision-makers.
5 New Social Media Strategies to Deliver White Papers on a Platform. The era of delivering your white papers for lead generation as standalone PDFs is coming to an end. Today, you need to be delivering white papers socially, in the cloud via a private-branded white paper platform . In the past 2 years, there…
Deliver B2B Lead Generation White Papers in a Private-Branded Content Marketing Platform December 6 , 2010, San Francisco — B2Lead announces the launch of Social White Papers, a new platform for delivering white papers socially. The Social White Paper platform gives Business-to-Business (B2B) marketers a new option when delivering thought leadership white papers for B2B…