ABM and Lead-to-Account Mapping

Bob Samuels' TechConnectr podcast interview with Gregg Medaglia, CEO of B2Lead for #B2BMX

Gregg Medaglia joined TechConnectr’s Bob Samuels for his marketing thought-leader series of interviews in connection with the B2BMX conference in Scottsdale. #B2BMX #ABM

Gregg and Bob discuss ABM techniques and the impact of the over-targeting or over-narrowing of the target audience at the top-of-funnel.

Listen in for Gregg’s thoughts on lead generation, ABM and lead-to-account mapping. He shares information about ABM strategies, best practices; talks about influencers and demand units.



TechConnectr podcast interview with Gregg Medaglia

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