ABM and Lead-to-Account Mapping
Bob Samuels' TechConnectr podcast interview with Gregg Medaglia, CEO of B2Lead for #B2BMX
Gregg Medaglia joined TechConnectr’s Bob Samuels for his marketing thought-leader series of interviews in connection with the B2BMX conference in Scottsdale. #B2BMX #ABM
Gregg and Bob discuss ABM techniques and the impact of the over-targeting or over-narrowing of the target audience at the top-of-funnel.
Listen in for Gregg’s thoughts on lead generation, ABM and lead-to-account mapping. He shares information about ABM strategies, best practices; talks about influencers and demand units.
TechConnectr podcast interview with Gregg Medaglia
TechConnectr's Bob Samuels and B2lead's Mark Nachlis Interview Jillian Ryan, Principal Analyst at eMarketer
An Interview with Uky Chong, GM-US, Inbox Insight