The Good, the Bad and the Ugly

An Interview with Howard Sewell of Spear Marketing Group

Mark Nachlis caught up with Howard Sewell, President of Spear Marketing, for TechConnectr’s podcast from at #B2BMX in Scottsdale.

Howard discussed his presentation at the conference in which he talked about generating good creative content and its overall impact on email campaigns.

Listen to Howard share his thoughts on measuring ABM and broader demand gen by establishing KPIs for ABM campaigns, something he pointed to as a critical part of the process

The conversation touched persona-based marketing along with the impact of chatbots on broader demand gen and ABM.



TechConnectr and B2Lead Podcast with Howard Sewell, from B2BMX in Scottsdale

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